Germany:
Bicycle prices in Germany have consistently risen, with the most significant increase observed from 2019 to 2022, reaching nearly 40%. In 2022, prices reached a peak at €1602, a YoY increase of 14.8%. The average increase over the five-year period is over 20%. In comparison to the Netherlands and France:
- The average price of bicycles is €500, a 7.3% increase from the previous year.
- The average price of electric bicycles is €2800, reflecting a 7.3% increase from the previous year.
Entering 2023, the German bicycle industry continues its growth trend, with both exports and production increasing simultaneously. In the first quarter, exports grew by an impressive 56%, driven mainly by electric bicycles.
Netherlands:
The Netherlands boasts a leading position in bicycle ownership in Europe, and bicycle prices remain high. Over the past five years, prices have shown a continuous upward trend, averaging over 10% growth. In 2022, the average selling price of bicycles reached €1772, surpassing Germany and France.
- The total sales volume of bicycles in 2022 is expected to grow by 0.9% compared to the previous year.
- The average selling price is projected to increase by 8.9% to €1772 in 2022 compared to 2021.
However, entering 2023, the Dutch market is impacted by high inventory levels, significantly influencing market sales. Manufacturers resorting to low-price sales to clear inventory have led to a decline of over 10.3% in revenue in the first quarter compared to the same period in 2022.
France:
Bicycle sales prices in France have rapidly increased by nearly 20% over the past five years, with the most significant surge in 2020, reaching 25%.
In 2022, the French bicycle market reached €916, with cumulative sales reaching €3.6 billion, a YoY increase of 5.2%. Despite a slight reduction in bicycle sales volume by 6.9% compared to 2021, the market was mainly driven by the sales of electric-assist bicycles. In 2022, electric-assist bicycle sales set a new record at 738,000 units. Conversely, bicycle sales revenue decreased by 13% compared to 2021, continuing a declining trend since 2016.
In summary, Germany, France, and the Netherlands all show an increasing trend in bicycle prices, with Germany experiencing the highest growth rate and the Netherlands having the highest prices. Additionally, electric bicycles are the primary growth market, while the market for mechanical bicycles is shrinking. The increase in bicycle prices is also associated with technological advancements, with the application of smart technology adding more connectivity features to electric bicycles, representing the current main development direction for electric bicycles.
